Women are featured in almost every other advertisement campaigns or articles. Mostly, tall, white, young women are advertised all over to sell various items, right from household products to automobiles. In every type of media- magazines, television or the internet, good-looking women (and even men), with the “perfect” body, sharp looks are featured to sell their products.
Youth and thinness are increasingly promoted by today’s media. They present it in a way as if age and body fat is a complete disaster (even though, both are natural). Media everywhere are setting some standards, especially among the women about their looks as well as body type. All these are making increasing number of women to resort to cosmetics and artificial diet products (those which guarantee to lose weight by lowering appetite). Thus, the diet and the health industries, along with the fashion and cosmetic industries are enjoying a huge economic boost every year.
The media promotes wafer-thin models through various fashion shows as well as advertisement. Moreover, almost every other magazine carries some sort of advertisements asking all to lose weight to enjoy a happy marriage and a rewarding career. These make the average women feel insecure about their own bodies. But what the media do not promote is that those models and celebrities with the “perfect” body are the minority. Average women have voluptuous body, which to a certain extent is comparatively healthier. But sadly, the “ordinary” women compare themselves only with those they consider better off than themselves in terms of their bodies- those projected as the benchmark by the media and feel the need to “adjust” themselves accordingly.
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