Gender stereotypes are basic generalizations about the traits, differences, and traditional roles of individuals and/or groups.
Stereotypes can be deemed positive or negative, but they seldom convey accurate information about others. Many people recognize the negative effects of gender stereotyping; yet continue to make these types of generalizations.Traditionally, the female stereotypic role is, simply put, to marry and have children. Further, stereotypes are of women prioritizing her family's welfare before her own, being loving, compassionate, caring, nurturing, and sympathetic. The gender stereotypes attribute traits such as being affectionate, appreciative, emotional, friendly, hospitable, sympathetic, mild, pleasant, sensitive, sentimental, warm and whiny to women. These attributes tend to give about a notion that women are more hospitable and would fit well into roles in the hospitality sector. This is the reason why they are more women air-hostesses, nurses, receptionists etc.
However, on the business front, women are stereotyped as relatively poor problem-solvers, inert and ineffective communicators by men. This belief seriously undermines her power to motivate sub-ordinates. The damaging effect of women’s perceived problem-solving and communication ineptitude is likely to curtail her opportunities in reaching the pinnacle of business world.
Often, women are considered to be bad drivers, because of a notion that they are not in control, have very little knowledge about the vehicle and most importantly cannot focus on two things at a time. And moreover, vehicles are perceived to be “manly’ and women driving it gives rise to perceptions about her ability.
The media through television soaps, movies, advertisements has perpetuated a negative stereotyping of women. Moreover, children tend to stereotype women, when they grow up in an environment that encourages stereotyping of women.
More Articles :